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Bet365 How It Works

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bet365 Bet Builder is a brand new way of betting that allows you to mix and match bets across a number of markets in the same match to create your own accumulator. This means you can customise bets around what you believe will happen, rather than the pre-listed options available on site. Let's see how Bet365 Bet Builder works.


Bet365 has been a game-changer in the online gambling industry by continually innovating and improving, making it a number one choice for most of the punters worldwide.
Click here and start using the Bet365 Bet Builder Tool!

What is Bet Builder?

How it works at Bet365. The most interesting aspect of betting in bet365 is having a wide choice of bet types to choose. Besides the standart bet type '1 or 2', bet365 lets you to play different types of multiple selection bets on their betting platform. But read this betting odds explained guide to help to understand. In betting, odds represent the ratio between the amounts staked by parties to a wager or bet. Thus, odds of 3 to 1 mean the first party (the bookmaker) stakes three times the amount staked by the second party (the bettor). The patent is a 3 selection wager consisting of 7 bets: 3 singles, 3 doubles and a treble. This is a full cover bet that can be thought of as a trixie with 3 single bets added to each selection. Each choice appears in 1 single, 2 doubles and a treble. One losing selection can. What is the bet365 affiliate programme? Bet365's affiliate programme is a professional marketing system used by individuals and companies (who own and operate their own websites) for the purposes of promoting a leading and reputable gambling company to their customer base.

Bet Builder lets you create the pre-match bet you want on any Football match.
You can select from the most popular markets and, once you have added them to your bet, you can calculate your own odds!
For example, you can choose Anytime Goalscorer, Under/Over 2.5 goals and players to be booked to create one single bet with the price for the combined selections.
You can make up to six selections to create your unique bet. Choose from a wide range of markets, including (when available on the selected fixture):

How
  • Match Result (Full Time or Half Time)
  • Both Teams to Score
  • Number of Goals Scored
  • Players to Score (Anytime, First, Last, 2 or More, 3 or More)
  • Corners
  • Cards (Total, Player Card or Red Card in Match)
  • To Qualify or To Lift the Trophy


BetBuilder example


So for example, let's use Bet Builder for a Premier League match, let's say Chelsea vs Manchester Utd:
  • Over 0.5 Manchester Utd goals
  • Over 5.5 Corners
  • Most goals scored in the 2nd half
  • Alexis Sanchez to score first

The odds you would get should be something like 20/1 or 30/1.
Bet365 How It Works
Do bear in mind though that almost all the major online bookmakers now offer a Request a Bet service so we'd recommend shopping around for the best price before deciding who to bet with.

How To Use bet365 Bet Builder

bet365 Bet Builder is very simple and intuitive. We are sure you will love it! Below a comprehensive guide.

How to build your bet

  1. To add selections to your single bet, navigate to a chosen game. Select Bet Builder feature from the header and click 'Add Selection'.
  2. Make your selection and this will be added to the Bet Builder slip.
  3. Simply edit the bet accordingly until you're happy with it. You can add up to six selections and calculate your own odds in real time.
  4. Once you are happy with your bet, select the price displayed on the Bet Builder slip and the bet will be added to your bet slip.

Where can I access Bet Builder?

Bet Builder is available on desktop or mobile devices (mobile and tablet, Android and iOS) so you can access it wherever you are using bet365's website or apps.

New to Bet365? Join today & get up to £100 in bet credits


In order to try bet365's 'Bet Builder' new feature, you will need to either login or sign-up with Bet365. If you don't have any account at bet365, register today! The firm is rewarding new players with up to £100 bet credits. No bonus code needed!
New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

bet365 Bet Builder Key Terms & Rules

  • Bet Builder is currently only available on football matches and can only be used for pre-match markets.
  • Bet Builder bets cannot be combined with other Bet Builder bets or other betting opportunities and will be placed as a single bet only.
  • Bets placed through Bet Builder will not be available for Cash Out and cannot be amended using the Edit Bet feature.
  • A maximum of 6 markets from a single match can be included in a Bet Builder bet.
  • If a market within a Bet Builder bet is void/pushed, then the entire Bet Builder bet will be void/pushed.
  • The 2 Goals Ahead Early Payout offer will not apply to bets placed through the Bet Builder feature.
  • bet365 will not be responsible if the Bet Builder feature is not available for technical reasons.
  • bet365 reserves the right to reverse the settlement of a Bet Builder bet if the bet or a selection within the bet is settled in error.
  • bet365 reserves the right to accept or decline any bet requested for any competition or market or bet type that is included in the Bet Builder feature.
  • bet365 reserves the right to amend, suspend or remove the Bet Builder feature (or any part of it) at any time for any event, fixture, market or customer.
  • bet365 reserves the right to remove the Bet Builder feature for any customer or group of customers where it has reasonable grounds to believe that the customer or group of customers is misusing the feature.
Let your friends know about this article! Share it on your favourite social media!

How We Work #Ad...
We believe strongly in a regulated, safe and fair environment for gamblers. At CheekyPunter.com we pride ourselves on our independent and impartial reviews. Reviews are our own personal opinion and we do not accept financial compensation to influence the ratings included. We do however earn money from traffic referred to betting operatiors.

If you look at the online reviews for any major company you will find both glowing endorsements and angry criticism of the organisation.

In the case of bookmaker and online gambling provider Bet365, however, the bad reviews that are out there seem to totally contradict my Bet365 review (where we rate them as a 5* bookie).

If you google ‘Bet365 Review' you'll both good and bad reviews. I want to address those bad Bet365 reviews and explain why I disagree…

This review is the personal opinion of the Cheeky Punter.

Opening Account Bonus

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits & T&Cs apply.

Bad Bet365 Reviews & Comments: Explained

There are five main points that all negative reviews of Bet365 seem to focus on, I'm going to address all of them.

#1 – ID Provision & Account Verification

A huge number of the negative reviews of Bet365 are written by customers who are unhappy at having been asked to provide proof of identity, in order for the company to verify their account and therefore allow withdrawals.

I get it… they let you deposit and spend your money but then they why do they want ID to make a withdrawal?

All online bookmakers and gambling providers are legally required to request such proof of identification and do not single out individual punters.

The reason you are required to do this is in order to:

  1. Prevent minors from illegally accessing their services.
  2. Guard against their sites being used for money laundering.

Even the most frustrated of reviewers surely can't possibly argue that those aren't good reasons for account verification to be required.

Note: when bad reviews focus on the time it takes for the verfication process to be completed and not the actual process then I can understand your frustration.

#2 – Bet365 Bonus T&C's

Another common complaint aimed at Bet365 by negative reviewers concerns the terms and conditions that the company attach to their promotions and bonuses.

How To Use Bet365

Basically you've got to meet certain requirements to qualify for all promotions.

In this area, I can have a little more sympathy for customers complaining.

On the surface, to a new punter, it can look like they are getting something for nothing with promo's (even though new gambling advertising regulations have been implemented to stop this as much as possible).

The bottom line here is quite simple. You MUST read the terms and conditions of any gambling offer. The offers are in place to attract you to sign up and NOT to put the company out of business.

I actually feel Bet365 do a pretty good job of making it as clear as possible that T&C's are attached to their offers (such as bet credits) and you'll notice they never use the word ‘free' when advertising the deal.

Check out them out for yourself and open an account with Bet365 today!(T&C's apply, 18+)

#3 – Account Closure and Limitation

Why have Bet365 closed or limited my account?

Account closure and limitation is something else which is mentioned in a lot of bad Bet365 reviews. Having an account closed or the level of bets allowed to be placed limited will undoubtedly, after all, be frustrating for anyone.

Once again, however, it does have to be noted that Bet365 are by no means the only company who do this. In fact, there is no major bookmaker or gambling provider who doesn't close or limit certain accounts – it is simply a fact of the industry.

Furthermore, whilst Bet365 do close and limit accounts, the process of doing so is far from theft or fraud, which is how it is characterised by some reviewers. The company will never, after all, remove any fairly won money from a customer's account and instead simply limit the amount a profitable punter can bet going forward.

When your account is closed or limit your will ALWAYS be able to withdraw your winnings and move to another bookmaker if you please.

#4 – Casino Games Are Fixed / Rigged

Plenty of negative Bet365 reviews also claim that the company's casino client is in some way rigged or has a winning ratio that is far lower than it should be.

Right out of the gate let me say that this is total rubbish and shows a profound lack of understanding of how online gambling works.

Online casinos, after all, are licensed and regulated by official bodies and have games which are run by random number generators (RNGs). Those RNGs are then independently and stringently tested in order to ensure that they provide winning ratios which are not only above board but also exactly as advertised on the casino's website.

There is, of course, a house edge involved when it comes to the playing of any game but if there wasn't, then no online casinos would exist. A failure to understand this fundamental aspect of playing casino games, therefore, is all that can explain this variety of bad Bet365 reviews.

#5 – Cash Out Broken: Delays & Glitches

Finally, a number of more negative Bet365 reviews also complain about delays or problems occurring when trying to cash out an in-play bet.

Once again, it's entirely understandable that a punter might be frustrated when this occurs, but the idea that such issues are engineered in order to avoid paying out winnings is farcical.

Even a cursory glance at Bet365's terms and conditions regarding cash out will tell any punter that cashing out while an event is in-play is subject to a delay, and that if a market changes or is suspended then the cash out request will fail.

This is simply unavoidable when it comes to in-play betting and cash out facilities, and is commonplace across the industry and not just in the case of Bet365. Technical glitches with cash out, too, whilst unquestionably annoying are once again largely unavoidable and are not evidence that Bet365 are unfairly stacking the deck.

Where Are The Bad Reviews Coming From?

The above, therefore, should hopefully debunk some of the more nonsensical bad Bet365 reviews that are out there. The number of such ridiculous reviews that are in evidence, however, does beg the question of exactly where they're all coming from…

A handful of far-fetched negative reviews, after all, could be explained by a few disgruntled punters who don't have a particularly good handle on how online gambling actually works. A larger number of such reviews, however, may suggest that rivals of Bet365 may have a hand in spawning such negative publicity.

Whether that is definitively the case remains to be seen, but bad Bet365 reviews which specifically name a rival company the supposed reviewer is going to take their business to, certainly seem more than a little suspicious.

Bet365 How It Works Reviews

I'm a big fan of the company and you should make your own mind up (I'm confident you'll agree) – open an account with Bet365 today!

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits & T&Cs apply.

Related Reading:

User Comments

  • January 11, 2021

    Do not believe scumbag punter, he is either mad, paid by £250 million a year from her wages or trusts lying, robbing, toerags. Go nowhere near them. Betcrap.

    • January 11, 2021

      Thanks for such an insightful comment Philip… I can assure you I don't work for Bet365.

      I do have over a decade of experience dealing with online bookmakers though and I can tell that Bet365 run one of the most stand up operations out there. I'm not saying they won't limit your account if you're a big winner or close your account if they deem your behaviour to be exploiting their bonuses but they'll tell you exactly what they're doing and you'll be able to withdraw any funds you have on the platform.

      Hate to break it to you but all bookies will do the above, even high-street shops will ban or limit certain punters, it's part of the game. Most will do it in a much more predatory fashion than Bet365. You have been warned.

How bet365 works for cricket
  • Match Result (Full Time or Half Time)
  • Both Teams to Score
  • Number of Goals Scored
  • Players to Score (Anytime, First, Last, 2 or More, 3 or More)
  • Corners
  • Cards (Total, Player Card or Red Card in Match)
  • To Qualify or To Lift the Trophy


BetBuilder example


So for example, let's use Bet Builder for a Premier League match, let's say Chelsea vs Manchester Utd:
  • Over 0.5 Manchester Utd goals
  • Over 5.5 Corners
  • Most goals scored in the 2nd half
  • Alexis Sanchez to score first

The odds you would get should be something like 20/1 or 30/1.
Do bear in mind though that almost all the major online bookmakers now offer a Request a Bet service so we'd recommend shopping around for the best price before deciding who to bet with.

How To Use bet365 Bet Builder

bet365 Bet Builder is very simple and intuitive. We are sure you will love it! Below a comprehensive guide.

How to build your bet

  1. To add selections to your single bet, navigate to a chosen game. Select Bet Builder feature from the header and click 'Add Selection'.
  2. Make your selection and this will be added to the Bet Builder slip.
  3. Simply edit the bet accordingly until you're happy with it. You can add up to six selections and calculate your own odds in real time.
  4. Once you are happy with your bet, select the price displayed on the Bet Builder slip and the bet will be added to your bet slip.

Where can I access Bet Builder?

Bet Builder is available on desktop or mobile devices (mobile and tablet, Android and iOS) so you can access it wherever you are using bet365's website or apps.

New to Bet365? Join today & get up to £100 in bet credits


In order to try bet365's 'Bet Builder' new feature, you will need to either login or sign-up with Bet365. If you don't have any account at bet365, register today! The firm is rewarding new players with up to £100 bet credits. No bonus code needed!
New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

bet365 Bet Builder Key Terms & Rules

  • Bet Builder is currently only available on football matches and can only be used for pre-match markets.
  • Bet Builder bets cannot be combined with other Bet Builder bets or other betting opportunities and will be placed as a single bet only.
  • Bets placed through Bet Builder will not be available for Cash Out and cannot be amended using the Edit Bet feature.
  • A maximum of 6 markets from a single match can be included in a Bet Builder bet.
  • If a market within a Bet Builder bet is void/pushed, then the entire Bet Builder bet will be void/pushed.
  • The 2 Goals Ahead Early Payout offer will not apply to bets placed through the Bet Builder feature.
  • bet365 will not be responsible if the Bet Builder feature is not available for technical reasons.
  • bet365 reserves the right to reverse the settlement of a Bet Builder bet if the bet or a selection within the bet is settled in error.
  • bet365 reserves the right to accept or decline any bet requested for any competition or market or bet type that is included in the Bet Builder feature.
  • bet365 reserves the right to amend, suspend or remove the Bet Builder feature (or any part of it) at any time for any event, fixture, market or customer.
  • bet365 reserves the right to remove the Bet Builder feature for any customer or group of customers where it has reasonable grounds to believe that the customer or group of customers is misusing the feature.
Let your friends know about this article! Share it on your favourite social media!

How We Work #Ad...
We believe strongly in a regulated, safe and fair environment for gamblers. At CheekyPunter.com we pride ourselves on our independent and impartial reviews. Reviews are our own personal opinion and we do not accept financial compensation to influence the ratings included. We do however earn money from traffic referred to betting operatiors.

If you look at the online reviews for any major company you will find both glowing endorsements and angry criticism of the organisation.

In the case of bookmaker and online gambling provider Bet365, however, the bad reviews that are out there seem to totally contradict my Bet365 review (where we rate them as a 5* bookie).

If you google ‘Bet365 Review' you'll both good and bad reviews. I want to address those bad Bet365 reviews and explain why I disagree…

This review is the personal opinion of the Cheeky Punter.

Opening Account Bonus

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits & T&Cs apply.

Bad Bet365 Reviews & Comments: Explained

There are five main points that all negative reviews of Bet365 seem to focus on, I'm going to address all of them.

#1 – ID Provision & Account Verification

A huge number of the negative reviews of Bet365 are written by customers who are unhappy at having been asked to provide proof of identity, in order for the company to verify their account and therefore allow withdrawals.

I get it… they let you deposit and spend your money but then they why do they want ID to make a withdrawal?

All online bookmakers and gambling providers are legally required to request such proof of identification and do not single out individual punters.

The reason you are required to do this is in order to:

  1. Prevent minors from illegally accessing their services.
  2. Guard against their sites being used for money laundering.

Even the most frustrated of reviewers surely can't possibly argue that those aren't good reasons for account verification to be required.

Note: when bad reviews focus on the time it takes for the verfication process to be completed and not the actual process then I can understand your frustration.

#2 – Bet365 Bonus T&C's

Another common complaint aimed at Bet365 by negative reviewers concerns the terms and conditions that the company attach to their promotions and bonuses.

How To Use Bet365

Basically you've got to meet certain requirements to qualify for all promotions.

In this area, I can have a little more sympathy for customers complaining.

On the surface, to a new punter, it can look like they are getting something for nothing with promo's (even though new gambling advertising regulations have been implemented to stop this as much as possible).

The bottom line here is quite simple. You MUST read the terms and conditions of any gambling offer. The offers are in place to attract you to sign up and NOT to put the company out of business.

I actually feel Bet365 do a pretty good job of making it as clear as possible that T&C's are attached to their offers (such as bet credits) and you'll notice they never use the word ‘free' when advertising the deal.

Check out them out for yourself and open an account with Bet365 today!(T&C's apply, 18+)

#3 – Account Closure and Limitation

Why have Bet365 closed or limited my account?

Account closure and limitation is something else which is mentioned in a lot of bad Bet365 reviews. Having an account closed or the level of bets allowed to be placed limited will undoubtedly, after all, be frustrating for anyone.

Once again, however, it does have to be noted that Bet365 are by no means the only company who do this. In fact, there is no major bookmaker or gambling provider who doesn't close or limit certain accounts – it is simply a fact of the industry.

Furthermore, whilst Bet365 do close and limit accounts, the process of doing so is far from theft or fraud, which is how it is characterised by some reviewers. The company will never, after all, remove any fairly won money from a customer's account and instead simply limit the amount a profitable punter can bet going forward.

When your account is closed or limit your will ALWAYS be able to withdraw your winnings and move to another bookmaker if you please.

#4 – Casino Games Are Fixed / Rigged

Plenty of negative Bet365 reviews also claim that the company's casino client is in some way rigged or has a winning ratio that is far lower than it should be.

Right out of the gate let me say that this is total rubbish and shows a profound lack of understanding of how online gambling works.

Online casinos, after all, are licensed and regulated by official bodies and have games which are run by random number generators (RNGs). Those RNGs are then independently and stringently tested in order to ensure that they provide winning ratios which are not only above board but also exactly as advertised on the casino's website.

There is, of course, a house edge involved when it comes to the playing of any game but if there wasn't, then no online casinos would exist. A failure to understand this fundamental aspect of playing casino games, therefore, is all that can explain this variety of bad Bet365 reviews.

#5 – Cash Out Broken: Delays & Glitches

Finally, a number of more negative Bet365 reviews also complain about delays or problems occurring when trying to cash out an in-play bet.

Once again, it's entirely understandable that a punter might be frustrated when this occurs, but the idea that such issues are engineered in order to avoid paying out winnings is farcical.

Even a cursory glance at Bet365's terms and conditions regarding cash out will tell any punter that cashing out while an event is in-play is subject to a delay, and that if a market changes or is suspended then the cash out request will fail.

This is simply unavoidable when it comes to in-play betting and cash out facilities, and is commonplace across the industry and not just in the case of Bet365. Technical glitches with cash out, too, whilst unquestionably annoying are once again largely unavoidable and are not evidence that Bet365 are unfairly stacking the deck.

Where Are The Bad Reviews Coming From?

The above, therefore, should hopefully debunk some of the more nonsensical bad Bet365 reviews that are out there. The number of such ridiculous reviews that are in evidence, however, does beg the question of exactly where they're all coming from…

A handful of far-fetched negative reviews, after all, could be explained by a few disgruntled punters who don't have a particularly good handle on how online gambling actually works. A larger number of such reviews, however, may suggest that rivals of Bet365 may have a hand in spawning such negative publicity.

Whether that is definitively the case remains to be seen, but bad Bet365 reviews which specifically name a rival company the supposed reviewer is going to take their business to, certainly seem more than a little suspicious.

Bet365 How It Works Reviews

I'm a big fan of the company and you should make your own mind up (I'm confident you'll agree) – open an account with Bet365 today!

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits & T&Cs apply.

Related Reading:

User Comments

  • January 11, 2021

    Do not believe scumbag punter, he is either mad, paid by £250 million a year from her wages or trusts lying, robbing, toerags. Go nowhere near them. Betcrap.

    • January 11, 2021

      Thanks for such an insightful comment Philip… I can assure you I don't work for Bet365.

      I do have over a decade of experience dealing with online bookmakers though and I can tell that Bet365 run one of the most stand up operations out there. I'm not saying they won't limit your account if you're a big winner or close your account if they deem your behaviour to be exploiting their bonuses but they'll tell you exactly what they're doing and you'll be able to withdraw any funds you have on the platform.

      Hate to break it to you but all bookies will do the above, even high-street shops will ban or limit certain punters, it's part of the game. Most will do it in a much more predatory fashion than Bet365. You have been warned.

Bet365 How It Works

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